The insight

We worked with leaders across the business, marketing, and management teams to collaboratively define a new brand and vision that articulates the business strategy. The key message was the passion directed towards 42T.

In every conversation, we spoke with engaged individuals who really cared about the work that they were involved in, both from an internal and external perspective. Clients wanted to understand more about skills, services, and stories. Employees wanted to know that their personal brand aligned with that of the business.

The challenge

There were some concerns expressed from key customers around the lack of clarity as to what 42T stands for. It was also expressed that there were business opportunities being missed to cross and upsell down to the fact that people simply did not know the full range of specialised services offered.

Our approach

Many of the recommendations helped 42T resolve issues internally around the brand and what core skills they had, thus ensuring that the culture of the business was not lost and remained positive; which in turn we hope will allow the business to focus its efforts on growing its customer base and achieving positive growth in the medium and long term. We worked closely with the Marketing Manager, Adrian Stahl to help the business through the change, as they had not been through anything like this previously, and needed assuring about the transition, and the benefits programme.

The result

42T is a truly inspiring and innovative place - a business that puts clients and its people at the heart of everything it does. Lead by a strong management team and backed by solid processes, with a real commitment to clear, informative and positive communication, 42T has become a stronger, more focused, and recognised brand.