We worked with leaders across the business, marketing, and management teams to collaboratively define a new brand and vision that articulates the business strategy. The key message was the passion directed towards 42T.
In every conversation, we spoke with engaged individuals who really cared about the work that they were involved in, both from an internal and external perspective. Clients wanted to understand more about skills, services, and stories. Employees wanted to know that their personal brand aligned with that
of the business.