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3 reasons why your office should reflect your brand

As a creative agency, we take every new opportunity as a chance to create something different, and this is precisely what we did when we moved into our new (bigger!) office. We wanted to create a space that reflected who we are as a business and what we achieve for our clients.

Since then, we’ve completed several office redesigns for clients and friends and, in doing so, realised the importance of ensuring an office space reflects your brand. (Which almost definitely won’t involve convincing your CEO you need a slide in the reception area. If that’s what you’re after, you should probably work for Google.)

1. Your office communicates your brand values and mission

Anyone that steps through your office door should be able to tell what kind of business you are and what you’re trying to achieve. Colour schemes, furniture, break-out spaces - these all indicate your company's goals.

Do you work with eco-centered companies and help communicate their green message? Plenty of sunlight and plant life will keep your goal at the forefront of your and your client’s mind. Are your values responsibility and trustworthiness? Dark colour schemes with private meeting rooms will ensure your customers feel they’re in safe hands. Is your company on the more quirky side of life? Some arcade games and bright colours will encourage a fun working environment.

2. Your office should live up to your brand promises

Do you celebrate a profoundly collaborative team on your website? Should a client see an ocean of cubicles when they visit, they’re unlikely to take you at your word. People often judge a book by its cover, so make sure your office doesn’t tell a different story.

It’s not just important for clients that your office design lines up with your brand identity. In addition, your employees will be more productive if their workspace supports the kind of work they need to produce.

3. It drives your company culture

Culture is a significant factor. Job applicants want to know what working for you would be like, and will Google your office before submitting their application. Employees don’t expect to be wowed by a list of perks; they want to know that the ‘thinking pods’ reflect your brand’s commitment to investing in new ideas. You can’t cover up a stressful working environment by including a table football in the break-out area; it just won’t get used if your employees are worried about being reprimanded for not working hard enough.

Office redesign projects don't take place often, so consider these three points before embarking on the next home for your brand.